Located within the umbrella of GE Financial Assurance, GE Auto Insurance (GEAI) manages all GE automotive insurance products within the United States.

The Challenge
GEAI wanted to overhaul their aging and inadeqaute web site, replacing it with a compreshensive and attractive interactive presence capable of supporting current customers and establishing new ones.

The Solution
The resulting site offers members the ability to manage all aspects of their existing account, provides company and program information to prospective clients, and delivers a comprehensive program capable of instantly delivering prospective customers with an insurance rate quote.

More Information
The GEAI site was originally developed for iXL. Principal Rick Tilghman served as lead information architect, lead project manager, and lead web engineer on the GEAI engagement.