One of the most important but often overlooked jobs regarding interactive solutions is analyzing how they are used in real-world situations. Knowing you followed industry best practices to construct a cutting-edge solution does not help you if you can't answer the following questions:
- Does your offering deliver value?
- Is it usable fo rthe audience?
- Is it used as anticipated?
- How does it meet your goals?
- Are there any weaknesses?
For your solution to successfully deliver for your business you must understand both its impact upon and relationship with the target audience.
To deliver this information Nodal PT can run formal and/or information sessions with users to get constant feedback on current or proposed systems. We can test your solutions at any stage of the development cycle, using a variety of proven techniques such as:
- Surveys and questionnaires
- Usability Walkthroughs
- Heuristic review
- Usability Testing
Once such reviews have been completed we deliver a formal document outlining our approach, all findings, what those results mean, and how we believe you might improve the product to both increase your ROI and meet your stated goals.
"Having bad usability is like having a store that is on the 17th floor of a building (so nobody can find it), is only open Wednesdays between 3and 4 o 'clock (so nobody can get in), and has nothing but grumpy salespeople who won 't talk to the customers (so people don't buy too much)." -Jakob Nielsen
