Traditional marketing and media is a world of flat, non-interactive, one to all advertising such as print, TV and billboards. In contrast, the evolving Internet medium provides new methods and rules of engagement that allow you to more specifically target your audience or demographic.

Internet marketing and media has finally achieved the dream of all marketers. That is, reliable feedback to campaigns with site traffic reports, click through stats, e-commerce sales, and lead generation - all measurable with reliable statistics and customer response databases.

Nodal PT Interactive understands this new marketing medium and has excelled with a proven track record. We can work independently or with your current advertising agency to extend your marketing activities to the new digital realm.

Below are a few of the more common types of Marketing & Media the firm undertakes:

Interactive CD-ROMs 
Sometimes you need to deliver a presentation or campaign with in a more substantial form than print, email, or traditional media channels can provide. Interactive CD-ROMs offer you an inexpensive way to deliver an intensive, scripted, dynamic experience. You can create linear presentations, offer compendiums of materials, or deliver a film directly to your customers.

Rich Emails 
Rich Emails allow your target audience to view a brand or product within an eye-catching and dynamic environment right in their email application. With a vast number of email applications able to read HTML, Rich Emails are becoming a highly effective alternative to traditional direct marketing in business to consumer communication. Some examples include product catalogues, specials events promotions, order forms and company reports to shareholders.

Digital Newsletters 
Digital newsletters are complimenting or taking over from the traditional costly printed newsletters. Not only do they offer a notable cost advantage per subscriber, but the time to delivery is also substantially less in the digital environment. Newsletters are a way to stay in touch with your audience by giving away targeted and relevant information wrapped up in a sales or branding style message.

Online Competitions 
Everybody loves winning or receiving something for free, and online competitions are a great way to stimulate a wider audience to discover your new brand or product. Nodal PT has been involved with this style of campaign in areas such as online games and mail-outs.